Does your franchise field team feel more like firefighters than business coaches? Are they constantly dealing with immediate issues—small fires like franchisees not knowing how to do something or needing help with a problem? Could field coach benefit from the confidence and ability to tackle problems at their source. And, more importantly, get ahead of these challenges to work with franchisees on their goals and how to achieve them? Learning the art of strategic growth coaching is the solution.

Acknowledging the need for coaching is the first step. You want to teach your field team how to improve and ensure franchisee success, which requires more than just firefighting. Much like every other profession, there are good coaches and then there are great coaches. Strategic Growth Coaching can close the gap in your field support, empowering your field coaches to truly move the needle with their franchisees.

What is Strategic Growth Coaching in Franchising?

Strategic Growth Coaching focuses on two main aspects: strategy and growth. While it may sound simple, strategic growth varies for every business.

At AC Inc, we train field coaches to help franchisees determine their ultimate goals and then equip them with the tools to develop actionable plans and strategies to achieve those goals.

The keyword here is strategic. There’s no flying by the seat of their pants or hoping for the best. A field coach trained in Strategic Growth Coaching takes the time to understand the unique ecosystem of each business, considers its strengths and weaknesses, and works with the franchisee to create an actionable plan to reach those goals. This coach offers guidance, knowledge, and valuable insight to support the franchisee as they work through the plan.

For a deeper understanding of how training differs from coaching, check out this AC Inc. article.

Why Invest in Strategic Growth Coaching for Your Field Coach Team?

Our goal is to create happy and profitable franchisors and franchise partners. Proper training in Strategic Growth Coaching for your field coach team ensures that your franchisees can focus on achieving big goals with the support of field coaches who keep them concentrated on actionable goals while maintaining and growing the business.

Too many field coaches make the mistake of doing things for their franchisees instead of with them. A field coach who understands how to support franchisees in setting and achieving actionable goals empowers the franchisee to learn valuable skills, ensuring the business runs smoothly and continues to grow. This, in turn, allows your field coach team to focus on the same, but on a larger scale.

A good field coach can help determine goals. A great field coach implements what they’ve learned from Strategic Growth Coaching to move the needle with their franchisees, evolving from reactive to proactive coaching. This empowers your entire franchise team to confidently take control, avoid potential problems, and effectively reach big-picture goals. A field coach focused on Strategic Growth Coaching is a necessity for overall franchise success.

Turn your field coaches into great field coaches by registering for our ACademy field coach certification courses.

Unleash Effective Field Coaching with the AC Strategic Growth Coaching Framework!

Our Strategic Growth Coaching Foundations course equips your franchise field teams with a clear, focused approach to align coaching sessions with franchisees’ goals, ensuring actionable steps and accountability. With over 20 practical tools and resources provided, this foundational course sets the base for all other AC Inc. courses, further enhancing your execution of these essential tools.

Dive into a framework that streamlines your coaching process and propels franchisees toward their vision of success. Transform your coaching style into a goal-driven, action-oriented journey, fostering measurable growth and long-term achievements in your franchise network. This course is designed for Franchise Field Coaches, Leadership Teams, Area Developers, and Micro Franchisors. Each session is held online in a live, interactive format, emphasizing collaboration and peer learning, and is led by a professional AC Inc. Facilitator with top-notch educational content.

For a more in-depth look into a typical Strategic Growth Call, check out this episode of The Franchise Growth Pod featuring Jennifer Bannon, VP of Operations at AC Inc. Watch it on YouTube.

Say Goodbye To Reactive Coaching And Hello To Proactive Coaching

If your field team could benefit from professional development to elevate their field coaching abilities and move the needle with their franchisees, AC Inc. is here to help.

We offer a variety of field support training and education through our ACademy courses or fast-track your field team’s success with our ACcelerator program to receive a Level 3 Field Coach Certification.

You hired good coaches; let’s make them great.

Contact us today to learn more and take the first step toward franchise success!

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