Most Franchise Business Coaching Systems Fall Short
Without a structure, even the best franchise coaches get stuck in the weeds. Franchisees depend on them for answers instead of accountability, and leadership struggles to see real performance visibility. Strategic Growth Coaching changes that by turning every coaching conversation into a measurable growth opportunity.
Statistics cited are derived from select franchise industry research and surveys. Results reflect participant perceptions and may vary by system.
Strategic Growth Coaching (SGC) Drives Real Performance Across Franchise Systems
93%
Franchisee show rate for scheduled coaching sessions
22%+
Same-store sales growth driven by consistent coaching
35%
Increase in franchisee compliance with brand standards
60+
Tools, templates, and resources integrated into franchisee systems
Results reported by franchise brands implementing the
Strategic Growth Coaching methodology
Chosen by 130+ Franchise Brands Committed to Real Growth
Franchisors partner with AC Inc. to strengthen their franchisee support, upskill their coaching teams, and unlock consistent, measurable performance across their networks.
Strategic Growth Coaching is our proven, repeatable framework that helps field coaches guide franchisees from clarity to action to results. Hover over each step to see how the methodology strengthens performance at every stage.
Inside the Strategic Growth Coaching Methodology
Understand
We start by getting a clear picture of your franchisee’s business, goals, and current realities. This foundational step builds trust, establishes context, and ensures coaching addresses the right priorities—not surface-level symptoms.
Strategic Growth Coaching is our proven, repeatable framework that helps field coaches guide franchisees from clarity to action to results. Hover over each step to see how the methodology strengthens performance at every stage.
Inside the Strategic Growth Coaching Methodology
Identify
Next, we pinpoint the specific behaviors, gaps, or opportunities holding the franchisee back. This step brings clarity to what matters most so coaches and franchisees can focus their energy where it will create meaningful impact.
Strategic Growth Coaching is our proven, repeatable framework that helps field coaches guide franchisees from clarity to action to results. Hover over each step to see how the methodology strengthens performance at every stage.
Inside the Strategic Growth Coaching Methodology
Evaluate
We assess the franchisee’s systems, performance metrics, and operational execution to understand what’s working, what’s not, and why. This ensures every recommendation is grounded in data and practical operational insight.
Strategic Growth Coaching is our proven, repeatable framework that helps field coaches guide franchisees from clarity to action to results. Hover over each step to see how the methodology strengthens performance at every stage.
Inside the Strategic Growth Coaching Methodology
Solve
Working collaboratively, we generate solutions that are realistic, actionable, and aligned with brand standards. This stage transforms insight into strategy—giving franchisees a clear path forward.
Strategic Growth Coaching is our proven, repeatable framework that helps field coaches guide franchisees from clarity to action to results. Hover over each step to see how the methodology strengthens performance at every stage.
Inside the Strategic Growth Coaching Methodology
Motivate
We ignite momentum by helping franchisees build confidence, commitment, and ownership of their next steps. This stage strengthens accountability and reinforces the mindset needed for consistent follow-through.
Strategic Growth Coaching is our proven, repeatable framework that helps field coaches guide franchisees from clarity to action to results. Hover over each step to see how the methodology strengthens performance at every stage.
Inside the Strategic Growth Coaching Methodology
Implement
The franchisee puts the agreed-upon actions into motion, supported by practical tools, coaching, and guidance. This is where positive change becomes real and measurable in the business.
Strategic Growth Coaching is our proven, repeatable framework that helps field coaches guide franchisees from clarity to action to results. Hover over each step to see how the methodology strengthens performance at every stage.
Inside the Strategic Growth Coaching Methodology
Accountability
We close the loop with structured check-ins that reinforce progress, address obstacles, and sustain high performance. Accountability becomes a driver of long-term growth—not a point of pressure.
Every engagement is tailored to the goals, size, and stage of your franchise system. We partner with your leadership team to design and deploy a scalable Strategic Growth Coaching infrastructure—one that improves franchisee support, strengthens coaching consistency, and drives measurable franchisee performance.
Our SGC Implementation Process
1
2
3
4
5
Discovery
Leadership Enablement
Rollout Planning
Customization
of the SGC Framework
Coaching Skill Development & Certification
Click on each phase to learn more about how we implement SGC.
6
7
Implementation Support
Observation & Feedback
Every engagement is tailored to the goals, size, and stage of your franchise system. We partner with your leadership team to design and deploy a scalable Strategic Growth Coaching infrastructure—one that improves field support, strengthens coaching consistency, and drives measurable franchisee performance.
Our SGC Implementation Process
1
2
3
4
5
Discovery
Leadership Enablement
Rollout Planning
Customization of the
SGC Framework
Coaching Skill Development & Certification
Click on each phase to learn more about how we implement SGC.
6
7
Implementation Support
Observation & Feedback
Discovery
Franchise Support audit of:
• Tools
• KPIs
• Coaching Ctructure
• Documentation
• Training
• Processes
• Team
Every engagement is tailored to the goals, size, and stage of your franchise system. We partner with your leadership team to design and deploy a scalable Strategic Growth Coaching infrastructure—one that improves field support, strengthens coaching consistency, and drives measurable franchisee performance.
Our SGC Implementation Process
1
2
3
4
5
Discovery
Leadership Enablement
Rollout Planning
Customization of the
SGC Framework
Coaching Skill Development & Certification
Click on each phase to learn more about how we implement SGC.
6
7
Implementation Support
Observation & Feedback
Customization of the SGC Framework
We customize:
• Coaching Rhythm
• Agendas
• Scorecards
• KPI Tools
• SGC Toolbox
Every engagement is tailored to the goals, size, and stage of your franchise system. We partner with your leadership team to design and deploy a scalable Strategic Growth Coaching infrastructure—one that improves field support, strengthens coaching consistency, and drives measurable franchisee performance.
Our SGC Implementation Process
1
2
3
4
5
Discovery
Leadership Enablement
Rollout Planning
Customization of the
SGC Framework
Coaching Skill Development & Certification
Click on each phase to learn more about how we implement SGC.
6
7
Implementation Support
Observation & Feedback
Leadership Enablement
Training supervisors and leaders on how to:
• Evaluate Coaching Quality
• Support Ongoing Development
Every engagement is tailored to the goals, size, and stage of your franchise system. We partner with your leadership team to design and deploy a scalable Strategic Growth Coaching infrastructure—one that improves field support, strengthens coaching consistency, and drives measurable franchisee performance.
Our SGC Implementation Process
1
2
3
4
5
Discovery
Leadership Enablement
Rollout Planning
Customization of the
SGC Framework
Coaching Skill Development & Certification
Click on each phase to learn more about how we implement SGC.
6
7
Implementation Support
Observation & Feedback
Coaching Skill Development & Certification
Coaches and ops leaders complete ACcelerator to learn:
• SGC Foundations
• Accountability, Goal Setting, KPI Conversations
• Mindset, Motivation, Ownership-Shifting Techniques
Every engagement is tailored to the goals, size, and stage of your franchise system. We partner with your leadership team to design and deploy a scalable Strategic Growth Coaching infrastructure—one that improves field support, strengthens coaching consistency, and drives measurable franchisee performance.
Our SGC Implementation Process
1
2
3
4
5
Discovery
Leadership Enablement
Rollout Planning
Customization of the
SGC Framework
Coaching Skill Development & Certification
Click on each phase to learn more about how we implement SGC.
6
7
Implementation Support
Observation & Feedback
Rollout Planning
Designing the plan for how SGC will launch across the system:
• Sequencing
• Communication
• Coach Responsibilities
• Franchisee Messaging
Every engagement is tailored to the goals, size, and stage of your franchise system. We partner with your leadership team to design and deploy a scalable Strategic Growth Coaching infrastructure—one that improves field support, strengthens coaching consistency, and drives measurable franchisee performance.
Our SGC Implementation Process
1
2
3
4
5
Discovery
Leadership Enablement
Rollout Planning
Customization of the
SGC Framework
Coaching Skill Development & Certification
Click on each phase to learn more about how we implement SGC.
6
7
Implementation Support
Observation & Feedback
Implementation Support
Helping coaches and teams apply SGC with franchisees, ensuring consistency and reinforcement.
Every engagement is tailored to the goals, size, and stage of your franchise system. We partner with your leadership team to design and deploy a scalable Strategic Growth Coaching infrastructure—one that improves field support, strengthens coaching consistency, and drives measurable franchisee performance.
Our SGC Implementation Process
1
2
3
4
5
Discovery
Leadership Enablement
Rollout Planning
Customization of the
SGC Framework
Coaching Skill Development & Certification
Click on each phase to learn more about how we implement SGC.
6
7
Implementation Support
Observation & Feedback
Observation & Feedback
Reviewing coaching calls and providing individualized improvement guidance.
Transforms the Way Your System Delivers Support
Our Strategic Growth Coaching (SGC) framework integrates directly into your franchise operations, giving your team a repeatable, high-impact coaching system that drives accountability, engagement, and measurable performance at scale.
- A scalable coaching model that keeps every franchisee supported and aligned
- Confident, high-performing franchise business coaches who know exactly how to drive outcomes
- Higher franchisee performance, stronger execution, and improved financial results
- Data-driven visibility into coaching effectiveness, progress, and KPIs system-wide
This is how franchise systems stop reacting and start growing with intention.
Strategic Growth Coaching Implementation
For the Franchisor
For the Franchisee
For the Franchise business Coach
Benefits of Strategic Growth Coaching
- Stronger, more independent network
- Higher revenue and unit economics
- Brand consistency across every location
- Increased profitability through data-driven accountability
- Improved business acumen and strategic thinking
- Higher satisfaction, confidence, and retention
- Clearer goals and stronger performance
- Better execution and operating results
- More effective use of time
- Clear role definition and structure
- Reduced firefighting & reactive support
- Alignment with leadership and KPIs
What Franchisors and Coaches Are Saying About SGC Implementation
From Education to Real-World Execution
To implement Strategic Growth Coaching effectively, your franchise business coaches must think, operate, and coach using the same methodology. The ACcelerator program builds that foundation — certifying coaches in the SGC framework while giving your leadership team the structure, tools, and cadence needed to drive consistent performance.
How ACcelerator Prepares Your Team for SGC Implementation
education
Build a strong foundation through the ACcelerator certification program, ensuring every coach
can confidently deliver SGC.
implementation
Embed SGC tools, structure, and coaching cadence across your team for consistent execution.
observation
Track progress, reinforce accountability, and strengthen long-term coaching performance.
The Team Behind Strategic Growth Coaching
Experts who saw the gap in franchise support, and built the system to fix it.
Angela cote
Ceo & Founder
Jennifer Brannon
Chief Growth Officer
Brecon gage
Director of advising
stephanie benze
director of education
One of the Top 100 Women in Franchising, Angela Coté is a multi-unit franchise expert focused on driving system profitability.
Once a top-performing multi-unit franchisee, Jennifer Brannon now leads growth at AC Inc., building the systems that power franchisee success.
AC Inc.’s Director of Operations, Brecon Gage is a 20-year multi-unit franchise veteran and former “Franchisee of the Year.”
Stephanie Benze, Director of Education, leverages 10+ years in franchising to lead AC Inc.’s educational programs, including the SGC framework.
