There is untapped potential in every franchise system that is unlocked when your field coaches and operations teams are equipped with expert professional development, certification, and resources.

Your Franchisees Could Be Making More Money

here's the thing

The ACademy is a curriculum of live-online courses that provide field coaches the strategies, techniques, and soft skills to level up your franchisee success. Field coaches can register for courses to become level 1, 2, or 3 certified.

The Premier Source of Professional Development, Community, and Certification for Field Coaches and Franchise Ops Teams. 

so... welcome to the academy

join these brands in the academy

Certify your Field Coaches and operations team members

Stand out in your franchise development and recruitment

Provide industry-leading professional development

Improve your franchisee validation, results, and royalties

Register for ACademy Courses and Become a Certified Field Coach

Every ACademy course you take works towards a level 1, 2, or 3 Field Coach Certification. The courses are 3-6 weeks each, focus on interaction with fellow field coaches, and offer the industry-leading education on improving franchisee success through field coaching.

getting excited?

Level 1 Certification

Level 1 Certification

102

Establish the foundations of effective communication for field coaching, including motivational questioning and active listening methods.

103 

Learn techniques to coaching franchisee buy-in and motivation, how to discover a franchisee's why and fostering a culture of accountability.

111

This course will give you an opportunity to demonstrate your knowledge with interactive case studies and practical exercises.

Strategic Growth Coaching Strategies | 6 Sessions

101

Transform your franchisees from operators to strategic business owners with these growth coaching methods, techniques, and tools.

Foundational techniques and coaching methods for field coaches, operations teams, or any role in a franchise system that interacts with franchisees.

Level Details

  • Interactive, live-online sessions
  • Access to AC resources & community
  • Certificate of completion for each course
  • Digital badge upon level completion
  • Take courses 101-103 in any order
  • Level 1 is a lifetime certification

Effective Communication Foundations | 3 Sessions

Coaching Franchisee Motivation | 3 Sessions

Level 1 Field Coach Certification | 3 Sessions

Level 2 Certification

Level 2 Certification

202

Deepen your emotional intelligence skills and learn how to coach through strong relationships and strategic communication.

203 

Expand your field coaching toolbox with strategies for unlocking intrinsic motivation, persuasion techniques, and igniting commitment.

204

Learn how to individualize coaching processes, strategies for each stage of franchisee success, and how to unleash franchisee potential.

Developing Your Coaching Approach | 3 Sessions

201

Understand how to conducts a self assessment, unleash your own potential, and develop your own unique field coaching style

Expand and establish your field coaching skills, coaching style, and diverse techniques. Registered level 2 field coaches are listed on the AC Inc website.

Level Details

  • Interactive, live-online sessions
  • Access to AC resources & community
  • Certificate of completion for each course
  • Digital badge upon level completion
  • Take courses 201-400 in any order
  • Level 2 certification is renewed every 2 years by taking any ACademy course

Effective Communication Strategies | 3 Sessions

Coaching Mindset & Motivation | 3 Sessions

Coaching Top to Low Performers | 3 Sessions

222

This course will give you an opportunity to demonstrate your knowledge with interactive case studies and practical exercises.

Level 2 Field Coach Certification | 3 Sessions

400

Choose one of the ACademy elective courses that focus on a specific element of field coaching - from marketing to scorecards to financials.

Select an ACademy Field Coach Elective Course 

Level 3 Certification

Level 3 Certification

302

Master the techniques of coaching franchisees through conflict resolution, challenging conversations, and changes in their business.

400

Choose one of the ACademy elective courses that focus on a specific element of field coaching - from marketing to scorecards to financials.

Field Coaches Role in Compliance | 3 Sessions

301

Nurture a culture of growth and compliance in your franchisees with sessions on course-correcting action plans and mindset training.

Master the techniques and strategies at the highest ACademy level and be a registered level 3 field coach on the AC Inc website. Certification ends with a 1:1 interview and practical session to establish the coaches expertise by the AC Inc team.

Level Details

  • Interactive, live-online sessions
  • Access to AC resources & community
  • Certificate of completion for each course
  • Digital badge upon level completion
  • Take courses 301-400 in any order
  • Level 3 certification is renewed every 2 years by taking any ACademy course

Coaching Through Change & Challenge | 3 Sessions

Select an ACademy Field Coach Elective Course 

333

This course will give you an opportunity to demonstrate your knowledge with interactive case studies and practical exercises.

Level 3 Field Coach Certification | 2 Sessions

400

Choose one of the ACademy elective courses that focus on a specific element of field coaching - from marketing to scorecards to financials.

Select an ACademy Field Coach Elective Course 

ACademy Courses are Created by the AC Inc team: The Industry Experts in Field Coaching. 

INTERACTIVE

Courses are live-online with a focus on interaction with the facilitator and peers.

RELEVANT

ACademy content is constantly updated to be the leading source for field coaches.

ACTIONABLE

Courses focus on actionable strategies that create tangible impact in franchise systems.

why academy courses?

What Field Coaches are Saying About ACademy Courses

How to Leverage ACademy Courses and Certification in Your System

Establish your company as a brand that believes in professional development and ongoing education for your employees.

Use ACademy certification on your franchise website as a way to stand out in your franchise recruitment.

Improve franchisee validation by investing in your field coaches, franchisee support, and operations teams.

Improve your royalties and create healthier franchisee lifecycles with expertly trained Field Coaches.

How the ACademy Certification Works

Field Coaches take the required ACademy courses for Level 1, 2, or 3 Certification. The courses can be taken in any order except for the final course.

The final course in each level (111, 222, 333) tests your Field Coaches' knowledge through case studies and projects before receiving certification.

When Level Certification is complete, Field Coaches receive a digital badge to leverage on websites and in your recruitment processes.

Upcoming Course Calendar

see what's coming up

Level 1 Field Coach Certification 

Starts June 04, 2024 | 3 Weeks

111

To complete your level 1 certification, this course will give you an opportunity to demonstrate your knowledge with interactive case studies and practical exercises.

REGISTRATION OPENS LATE 2023

LEVEL 1

REQUIRED

$349.00

REGISTRATION OPENS LATE 2023

Learn the techniques to coaching franchisee buy-in and motivation, how to discover a franchisee's why and fostering a culture of accountability in coaching calls.

Coaching Franchisee Motivation

LEVEL 1

Starts May 14, 2024 | 3 Weeks

REQUIRED

$349.00

103

Strategic Growth Coaching Foundations

Starts April 2, 2024 | 6 Weeks

Establish the foundations of effective communication for field coaching, including motivational questioning, active listening methods, and emotional intelligence.

REGISTRATION OPENS LATE 2023

LEVEL 1

REQUIRED

$695.00

101

Establish the foundations of effective communication for field coaching, including motivational questioning, active listening methods, and emotional intelligence.

REGISTRATION OPENS LATE 2023

Effective Communication Foundations

Starts March 05, 2024 | 3 Weeks

LEVEL 1

REQUIRED

$349.00

102

REGISTRATION OPENS LATE 2023

Learn the techniques to coaching franchisee buy-in and motivation, how to discover a franchisee's why and fostering a culture of accountability in coaching calls.

$349.00

REQUIRED

103

LEVEL 1

Coaching Franchisee Motivation

Starts January 30, 2024 | 3 Weeks

Establish the foundations of effective communication for field coaching, including motivational questioning, active listening methods, and emotional intelligence.

$349.00

REQUIRED

102

LEVEL 1

Effective Communication Foundations

Starts November 07, 2023 | 3 Weeks

REGISTRATION CLOSED: COURSE FULL

Level 1 Field Coach Certification 

Starts June 04, 2024 | 3 Weeks

111

To complete your level 1 certification, this course will give you an opportunity to demonstrate your knowledge with interactive case studies and practical exercises.

REGISTRATION OPENS LATE 2023

LEVEL 1

REQUIRED

$349.00

Establish the foundations of effective communication for field coaching, including motivational questioning, active listening methods, and emotional intelligence.

$349.00

REQUIRED

102

LEVEL 1

Effective Communication Foundations

Starts November 07, 2023 | 3 Weeks

REGISTRATION OPENS LATE 2023

Learn the techniques to coaching franchisee buy-in and motivation, how to discover a franchisee's why and fostering a culture of accountability in coaching calls.

$349.00

REQUIRED

103

LEVEL 1

Coaching Franchisee Motivation

Starts January 30, 2024 | 3 Weeks

Establish the foundations of effective communication for field coaching, including motivational questioning, active listening methods, and emotional intelligence.

REGISTRATION OPENS LATE 2023

Effective Communication Foundations

Starts March 05, 2024 | 3 Weeks

LEVEL 1

REQUIRED

$349.00

102

Strategic Growth Coaching Foundations

Starts April 2, 2024 | 6 Weeks

Establish the foundations of effective communication for field coaching, including motivational questioning, active listening methods, and emotional intelligence.

REGISTRATION OPENS LATE 2023

LEVEL 1

REQUIRED

$695.00

101

REGISTRATION OPENS LATE 2023

Learn the techniques to coaching franchisee buy-in and motivation, how to discover a franchisee's why and fostering a culture of accountability in coaching calls.

Coaching Franchisee Motivation

LEVEL 1

Starts May 14, 2024 | 3 Weeks

REQUIRED

$349.00

103

REGISTRATION CLOSED: COURSE FULL

Interested in getting all of your Field Coaches certified in-house? We offer an ACcelerator version of the ACademy so you can certify your team faster.

Certify Your Field Coaches Certified Even Faster

The accelerator

Be The First to Know About 2024 ACademy Course Registration 

READY TO REGISTER?

Courses in 2023 are full! Registration for ACademy 2024 courses will be announced at the end of 2023 and Angela's weekly email list will be the first to hear the details! Get on the list for alllll the registration updates.

When your franchisees are growing, engaged in the system, and profitable, then your royalties go up and your recruitment gets easier. Investing in your Field Coaches to improve franchisee performance is a direct impact on your system's success. It makes sense.

Investing in Your Franchisee Coaching Just Makes Sense

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