welcome to the field coach
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There is untapped potential in every franchise system that is unlocked when your field coaches and operations teams are equipped with expert professional development, certification, and resources.
Your Franchisees Could Be Making More Money
here's the thing
The ACademy is a curriculum of live-online courses that provide field coaches the strategies, techniques, and soft skills to level up your franchisee success. Field coaches can register for courses to become level 1, 2, or 3 certified.
The Premier Source of Professional Development, Community, and Certification for Field Coaches and Franchise Ops Teams.
so... welcome to the academy
join these brands in the academy
Certify your Field Coaches and operations team members
Stand out in your franchise development and recruitment
Provide industry-leading professional development
Improve your franchisee validation, results, and royalties
Register for ACademy Courses and Become a Certified Field Coach
Every ACademy course you take works towards a level 1, 2, or 3 Field Coach Certification. The courses are 3-6 weeks each, focus on interaction with fellow field coaches, and offer the industry-leading education on improving franchisee success through field coaching.
getting excited?
102
Establish the foundations of effective communication for field coaching, including motivational questioning and active listening methods.
103
Learn techniques to coaching franchisee buy-in and motivation, how to discover a franchisee's why and fostering a culture of accountability.
111
This course will give you an opportunity to demonstrate your knowledge with interactive case studies and practical exercises.
Strategic Growth Coaching Strategies | 6 Sessions
101
Transform your franchisees from operators to strategic business owners with these growth coaching methods, techniques, and tools.
Foundational techniques and coaching methods for field coaches, operations teams, or any role in a franchise system that interacts with franchisees.
Level Details
- Interactive, live-online sessions
- Access to AC resources & community
- Certificate of completion for each course
- Digital badge upon level completion
- Take courses 101-103 in any order
- Level 1 is a lifetime certification
Effective Communication Foundations | 3 Sessions
Coaching Franchisee Motivation | 3 Sessions
Level 1 Field Coach Certification | 3 Sessions
202
Deepen your emotional intelligence skills and learn how to coach through strong relationships and strategic communication.
203
Expand your field coaching toolbox with strategies for unlocking intrinsic motivation, persuasion techniques, and igniting commitment.
204
Learn how to individualize coaching processes, strategies for each stage of franchisee success, and how to unleash franchisee potential.
Developing Your Coaching Approach | 3 Sessions
201
Understand how to conducts a self assessment, unleash your own potential, and develop your own unique field coaching style
Expand and establish your field coaching skills, coaching style, and diverse techniques. Registered level 2 field coaches are listed on the AC Inc website.
Level Details
- Interactive, live-online sessions
- Access to AC resources & community
- Certificate of completion for each course
- Digital badge upon level completion
- Take courses 201-400 in any order
- Level 2 certification is renewed every 2 years by taking any ACademy course
Effective Communication Strategies | 3 Sessions
Coaching Mindset & Motivation | 3 Sessions
Coaching Top to Low Performers | 3 Sessions
222
This course will give you an opportunity to demonstrate your knowledge with interactive case studies and practical exercises.
Level 2 Field Coach Certification | 3 Sessions
400
Choose one of the ACademy elective courses that focus on a specific element of field coaching - from marketing to scorecards to financials.
Select an ACademy Field Coach Elective Course
302
Master the techniques of coaching franchisees through conflict resolution, challenging conversations, and changes in their business.
400
Choose one of the ACademy elective courses that focus on a specific element of field coaching - from marketing to scorecards to financials.
Field Coaches Role in Compliance | 3 Sessions
301
Nurture a culture of growth and compliance in your franchisees with sessions on course-correcting action plans and mindset training.
Master the techniques and strategies at the highest ACademy level and be a registered level 3 field coach on the AC Inc website. Certification ends with a 1:1 interview and practical session to establish the coaches expertise by the AC Inc team.
Level Details
- Interactive, live-online sessions
- Access to AC resources & community
- Certificate of completion for each course
- Digital badge upon level completion
- Take courses 301-400 in any order
- Level 3 certification is renewed every 2 years by taking any ACademy course
Coaching Through Change & Challenge | 3 Sessions
Select an ACademy Field Coach Elective Course
333
This course will give you an opportunity to demonstrate your knowledge with interactive case studies and practical exercises.
Level 3 Field Coach Certification | 2 Sessions
400
Choose one of the ACademy elective courses that focus on a specific element of field coaching - from marketing to scorecards to financials.
Select an ACademy Field Coach Elective Course
ACademy Courses are Created by the AC Inc team: The Industry Experts in Field Coaching.
INTERACTIVE
Courses are live-online with a focus on interaction with the facilitator and peers.
RELEVANT
ACademy content is constantly updated to be the leading source for field coaches.
ACTIONABLE
Courses focus on actionable strategies that create tangible impact in franchise systems.
why academy courses?
What Field Coaches are Saying About ACademy Courses
How to Leverage ACademy Courses and Certification in Your System
Establish your company as a brand that believes in professional development and ongoing education for your employees.
Use ACademy certification on your franchise website as a way to stand out in your franchise recruitment.
Improve franchisee validation by investing in your field coaches, franchisee support, and operations teams.
Improve your royalties and create healthier franchisee lifecycles with expertly trained Field Coaches.
How the ACademy Certification Works
Field Coaches take the required ACademy courses for Level 1, 2, or 3 Certification. The courses can be taken in any order except for the final course.
The final course in each level (111, 222, 333) tests your Field Coaches' knowledge through case studies and projects before receiving certification.
When Level Certification is complete, Field Coaches receive a digital badge to leverage on websites and in your recruitment processes.
Upcoming Course Calendar
see what's coming up
Level 1 Field Coach Certification
Starts June 04, 2024 | 3 Weeks
111
To complete your level 1 certification, this course will give you an opportunity to demonstrate your knowledge with interactive case studies and practical exercises.
REGISTRATION OPENS LATE 2023
LEVEL 1
REQUIRED
$349.00
REGISTRATION OPENS LATE 2023
Learn the techniques to coaching franchisee buy-in and motivation, how to discover a franchisee's why and fostering a culture of accountability in coaching calls.
Coaching Franchisee Motivation
LEVEL 1
Starts May 14, 2024 | 3 Weeks
REQUIRED
$349.00
103
Strategic Growth Coaching Foundations
Starts April 2, 2024 | 6 Weeks
Establish the foundations of effective communication for field coaching, including motivational questioning, active listening methods, and emotional intelligence.
REGISTRATION OPENS LATE 2023
LEVEL 1
REQUIRED
$695.00
101
Establish the foundations of effective communication for field coaching, including motivational questioning, active listening methods, and emotional intelligence.
REGISTRATION OPENS LATE 2023
Effective Communication Foundations
Starts March 05, 2024 | 3 Weeks
LEVEL 1
REQUIRED
$349.00
102
REGISTRATION OPENS LATE 2023
Learn the techniques to coaching franchisee buy-in and motivation, how to discover a franchisee's why and fostering a culture of accountability in coaching calls.
$349.00
REQUIRED
103
LEVEL 1
Coaching Franchisee Motivation
Starts January 30, 2024 | 3 Weeks
Establish the foundations of effective communication for field coaching, including motivational questioning, active listening methods, and emotional intelligence.
$349.00
REQUIRED
102
LEVEL 1
Effective Communication Foundations
Starts November 07, 2023 | 3 Weeks
REGISTRATION CLOSED: COURSE FULL
Level 1 Field Coach Certification
Starts June 04, 2024 | 3 Weeks
111
To complete your level 1 certification, this course will give you an opportunity to demonstrate your knowledge with interactive case studies and practical exercises.
REGISTRATION OPENS LATE 2023
LEVEL 1
REQUIRED
$349.00
Establish the foundations of effective communication for field coaching, including motivational questioning, active listening methods, and emotional intelligence.
$349.00
REQUIRED
102
LEVEL 1
Effective Communication Foundations
Starts November 07, 2023 | 3 Weeks
REGISTRATION OPENS LATE 2023
Learn the techniques to coaching franchisee buy-in and motivation, how to discover a franchisee's why and fostering a culture of accountability in coaching calls.
$349.00
REQUIRED
103
LEVEL 1
Coaching Franchisee Motivation
Starts January 30, 2024 | 3 Weeks
Establish the foundations of effective communication for field coaching, including motivational questioning, active listening methods, and emotional intelligence.
REGISTRATION OPENS LATE 2023
Effective Communication Foundations
Starts March 05, 2024 | 3 Weeks
LEVEL 1
REQUIRED
$349.00
102
Strategic Growth Coaching Foundations
Starts April 2, 2024 | 6 Weeks
Establish the foundations of effective communication for field coaching, including motivational questioning, active listening methods, and emotional intelligence.
REGISTRATION OPENS LATE 2023
LEVEL 1
REQUIRED
$695.00
101
REGISTRATION OPENS LATE 2023
Learn the techniques to coaching franchisee buy-in and motivation, how to discover a franchisee's why and fostering a culture of accountability in coaching calls.
Coaching Franchisee Motivation
LEVEL 1
Starts May 14, 2024 | 3 Weeks
REQUIRED
$349.00
103
REGISTRATION CLOSED: COURSE FULL
Interested in getting all of your Field Coaches certified in-house? We offer an ACcelerator version of the ACademy so you can certify your team faster.
Certify Your Field Coaches Certified Even Faster
The accelerator
Be The First to Know About 2024 ACademy Course Registration
READY TO REGISTER?
Courses in 2023 are full! Registration for ACademy 2024 courses will be announced at the end of 2023 and Angela's weekly email list will be the first to hear the details! Get on the list for alllll the registration updates.
When your franchisees are growing, engaged in the system, and profitable, then your royalties go up and your recruitment gets easier. Investing in your Field Coaches to improve franchisee performance is a direct impact on your system's success. It makes sense.