Transform Your Franchisees From Operators to Strategic Business Owners
Empower your franchisees with the business acumen, accountability, and confidence they need to grow without straining your internal team. Each group includes tools and resources franchisees can apply immediately.
Performance Group Coaching
DOWNLOAD THE PERFORMANCE GROUP OVERVIEW
Proven Results From AC Performance Groups
200+
Franchisees who have completed AC Performance Groups
100%
Participants who recommend the AC Performance Groups
96%
Graduated with a strategic plan to grow their business
24+
Core modules available to customize each group experience
Trusted by leading franchise systems across North America
Closing the Gap Between Running a Business and Growing One
Performance Groups address the biggest gaps holding franchisees back, mindset, strategy, and the skills needed to run a real business.
Franchisees get buried in operations and never develop the strategic habits that actually grow the business.
Stuck in Day-to-Day Chaos
Without structure and guidance, franchisees struggle to analyze numbers, set intentional goals, or plan for the future.
No Clear Roadmap for Growth
They’re not given the frameworks, tools, or accountability they need, which is exactly what Performance Groups provide.
Lacking the Skills Business Owners Need
- 90-minute, facilitator-led sessions focused on real business skills franchisees can immediately apply which are designed to fit operational reality, not disrupt it.
- We teach franchisees how to work on the business, covering essentials like KPIs, P&Ls, community marketing, goal setting, staffing & leadership, and growth planning through a proven curriculum.
- Consistent skill development at scale—one framework, one language, and one coaching rhythm delivered across groups without increasing headcount or burdening field teams.
Practical Business Skills Franchisees Actually Use
And honestly? we’re really good at thiS, and
franchisees LOVE the experience.
The AC Performance Groups are cohorts of 6-8 franchisees who gather to learn business skills, set goals, hold one another accountable and take action to grow their business.
These groups are most effective when the franchisees involved are excited about business growth, want to understand how to set strategic goals, create action steps, and execute on their plans to achieve their goals.
What is a Performance Group?
Performance Group Sessions:
- Meets twice per month (every other week)
- 90-minutes each
- 12 sessions over 6 months
Custom-Built Curriculum That Drives Measurable Growth
Every Performance Group is tailored to your brand’s priorities. We help you choose from 18 proven modules that equip franchisees with the tools and mindset to lead like business owners.
- Needs, Opportunities & Weaknesses Deep Dive
- Finances (P&L)
- Creating KPI Scorecard
- Community Marketing Planning
- Goal Settings & Budgeting
- Vision & Action Planning
Performance Group Coaching
DOWNLOAD THE PERFORMANCE
GROUP OVERVIEW
The AC Approach: How Every Session is Structured
Repeat This Process In Every Session
Review Previous Assignment
Introduce The
New Concept
Review, Demo,
or Case Study
Discussion and Application
Set Next Sessions
Assignment
Click on each phase to learn more about how we implement Performance Groups.
How We Build and Run Your Performance Groups
We partner with your team to design, customize, and deliver Performance Groups that drive real franchisee growth. Our process creates clarity, structure, and accountability from the first planning call to the final session, while keeping your internal workload light.
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Discovery & Planning
Franchisee Enrollment
Facilitation & Delivery
Group Formation &
Launch
Completion & Next Steps
Customize Curriculum
Brand Check-Ins & Progress Reviews
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Discovery & Planning
Customize Curriculum
Group Formation &
Launch
How We Build and Run Your Performance Groups
We partner with your team to design, customize, and deliver Performance Groups that drive real franchisee growth. Our process creates clarity, structure, and accountability from the first planning call to the final session — while keeping your internal workload light.
6
7
Franchisee Enrollment
Facilitation & Delivery
Brand Check-Ins & Progress Reviews
Completion & Next Steps
Click on each phase to learn more about how we implement Performance Groups.
Discovery & Planning
We begin by understanding your goals, challenges, and franchisee support needs. This ensures your Performance Group strategy is aligned with your brand, scalable for your system, and built to drive measurable operational and financial results.
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Discovery & Planning
Customize Curriculum
Group Formation &
Launch
How We Build and Run Your Performance Groups
We partner with your team to design, customize, and deliver Performance Groups that drive real franchisee growth. Our process creates clarity, structure, and accountability from the first planning call to the final session — while keeping your internal workload light.
6
7
Franchisee Enrollment
Facilitation & Delivery
Brand Check-Ins & Progress Reviews
Completion & Next Steps
Click on each phase to learn more about how we implement Performance Groups.
Customize Curriculum
We tailor a curriculum that fits your franchise model—focusing on the skills, behaviors, and accountability structures your franchisees need most. Every session is designed to be practical, actionable, and directly tied to performance improvement.
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Discovery & Planning
Customize Curriculum
Group Formation &
Launch
How We Build and Run Your Performance Groups
We partner with your team to design, customize, and deliver Performance Groups that drive real franchisee growth. Our process creates clarity, structure, and accountability from the first planning call to the final session — while keeping your internal workload light.
6
7
Franchisee Enrollment
Facilitation & Delivery
Brand Check-Ins & Progress Reviews
Completion & Next Steps
Click on each phase to learn more about how we implement Performance Groups.
Franchisee Enrollment
We manage the communication, onboarding, and enrollment process to secure franchisee participation and set clear expectations. Your team stays light-touch while we handle the logistics and engagement strategy.
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Discovery & Planning
Customize Curriculum
Group Formation &
Launch
How We Build and Run Your Performance Groups
We partner with your team to design, customize, and deliver Performance Groups that drive real franchisee growth. Our process creates clarity, structure, and accountability from the first planning call to the final session — while keeping your internal workload light.
6
7
Franchisee Enrollment
Facilitation & Delivery
Brand Check-Ins & Progress Reviews
Completion & Next Steps
Click on each phase to learn more about how we implement Performance Groups.
Group Formation & Launch
We build well-balanced groups and facilitate a smooth launch, ensuring franchisees start with clarity, confidence, and a shared commitment to growth. This stage sets the tone for strong participation and meaningful collaboration.
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Discovery & Planning
Customize Curriculum
Group Formation &
Launch
How We Build and Run Your Performance Groups
We partner with your team to design, customize, and deliver Performance Groups that drive real franchisee growth. Our process creates clarity, structure, and accountability from the first planning call to the final session — while keeping your internal workload light.
6
7
Franchisee Enrollment
Facilitation & Delivery
Brand Check-Ins & Progress Reviews
Completion & Next Steps
Click on each phase to learn more about how we implement Performance Groups.
Facilitation & Delivery
Our expert facilitators lead each session using the Strategic Growth Coaching approach—driving engagement, accountability, and peer-to-peer learning. We guide franchisees through practical tools and proven strategies that elevate performance.
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Discovery & Planning
Customize Curriculum
Group Formation &
Launch
How We Build and Run Your Performance Groups
We partner with your team to design, customize, and deliver Performance Groups that drive real franchisee growth. Our process creates clarity, structure, and accountability from the first planning call to the final session — while keeping your internal workload light.
6
7
Franchisee Enrollment
Facilitation & Delivery
Brand Check-Ins & Progress Reviews
Completion & Next Steps
Click on each phase to learn more about how we implement Performance Groups.
Brand Check-Ins & Progress Reviews
We meet with your leadership team to review insights, track progress, and highlight emerging opportunities or concerns within the system. You get visibility into results without having to manage the groups yourself.
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Discovery & Planning
Customize Curriculum
Group Formation &
Launch
How We Build and Run Your Performance Groups
We partner with your team to design, customize, and deliver Performance Groups that drive real franchisee growth. Our process creates clarity, structure, and accountability from the first planning call to the final session — while keeping your internal workload light.
6
7
Franchisee Enrollment
Facilitation & Delivery
Brand Check-Ins & Progress Reviews
Completion & Next Steps
Click on each phase to learn more about how we implement Performance Groups.
Completion & Next Steps
We wrap with a clear progress summary, recommendations for continued growth, and options for ongoing cycles or new group cohorts. Franchisees finish with momentum, clarity, and a stronger connection to your brand’s success path.
For the Franchisor
For the Franchisee
For the Field Coach
Impact of Performance Groups
What Our Partipcants and Their Leadship Says
The Team Behind Performance Groups
Experts who saw the gap in franchise support, and built the system to fix it.
Brecon gage
director of Advising
paige peavler
Field Support Advisor
erica Shoop
field support advisor
abe dunaway
field support advisor
Brecon Gage, AC Inc.’s Director of Operations, is a multi-unit franchise veteran with 20+ years of experience and a “Franchisee of the Year” award to his name.
With experience advising hundreds of franchisees and scaling a brand to 85 locations, Paige Peavler blends tech innovation with meaningful franchise support at AC Inc.
A 15-year franchise operations leader, Erica specializes in turning complexity into clarity and equipping coaches and owners with the tools to lead confidently and sustainably.
As a veteran operator and AC Inc. Certified Field Coach, Abe Dunaway guides franchisor teams in tailoring and deploying the SGC framework.
