Try the AC Roundtables for Weekly Professional Development & Community
ANG & ROB RANTS
FRANCHISE GROWTH POD
MORE AC RESOURCES
The team here at AC Inc is a little obsessed with franchisee support, specifically the value of strategic, ongoing, proactive franchisee support.
And by obsessed, we mean we’ve built an entire brand and mission around getting franchisees access to more proactive support!
Why, you may ask? Well… we want more successful franchise systems to create a positive impact in local communities.
When we have effective, proactive franchisee support we get more successful, profitable franchisees. Profitable, successful franchisees lead to more revenue, more royalties, and more awarded franchises in your system.
TLDR; Supported franchisees mean more successful franchise systems, which means more positive impact in local communities.
Safe to say our team is all about franchisee support, and today’s blog tackles the difference between the two kinds of franchisee support: Proactive and operational.
We’ll get into the definitions, benefits, examples, and how to start implementing an effective support system for your owners.
Let’s get started….
Rather listen? Check out the Franchise Growth Pod episode on this topic.
Let’s cut right to it — what is operational support?
The type of support that is required to operate the franchise. This includes tools, procedures, systems, resources, and opportunities that the franchisee can utilize.
Sometimes this kind of support is called “reactive support” because it can feel like putting out fires, or only engaging in support when it’s asked for (we sometimes call operational support roles firefighters).
Operational support is often the first kind of franchisee support put in place because – well – it needs to be, especially when you’re at an earlier stage of franchise growth.
The list of what falls under this category is quite extensive.
When a franchisee calls with a problem, we react or support the best we can at the moment. This is operational support and is often the only form of support before there is more strategic, long-term planning and coaching in place.
There are many benefits of this kind of support, despite it being reactive it is still necessary and can be a vital element of a successful franchise system.
The benefits of operational support.
Chances are (at any stage of growth) your franchise system has many forms of operational support, but proactive franchisee support is something we see many brands seeking support on putting in place.
What exactly is proactive franchisee support —
Support measures that are proactively provided to franchisees on a regular and ongoing basis. They are designed to help them develop their skills to be effective business owners, help them grow, be successful and reach their goals.
You guessed it – proactive support is the other side of operational support.
Proactive support isn’t focused on the day-to-day operations of the business, instead, it focuses on strategic planning, skill development, goal setting, and making franchisees better business owners.
Examples of proactive support
When you coach your franchisees to become better business owners, and how to put out their OWN fires, you have higher-performing franchisees that will create more overall system success.
More revenue, royalties, happiness, validation, and overall brand reputation.
Benefits of proactive support
It probably won’t shock you in the least that the best franchisee support system includes both proactive and operational support!
See below for a list of blog posts to reference for how to create an effective support structure for your franchisees — and specifically how to implement more proactive franchisee support into your system.
Do you have more questions about how to support your franchisees? We discuss this and more in our free virtual AC Roundtables where franchisors gather on zoom to collaborate and problem-solve together.
The AC Roundtables are a free resource we offer franchisors seeking collaboration and peer-to-peer learning. We’ve been running these virtual roundtables since 2020 and we always love to have new franchisors join us!
Anti Spam Notice
Terms & Conditions
Get On The List
Emails from Angela in your inbox every Thursday with resources & insights on franchisee support, mindset, leadership, and more!
Get the AC Newsletter
Field Coach Hiring & Training
Fractional Field Coaching
Field Support Framework
Field Support Assessment
AC Inc helps franchise brands across the globe maximize the impact of Field Support and improve their system profitability.
Field Coach Specialists